— New Year, New Goals, New Beginnings!

Christmas Campaign by Oriental

Una Navidad Diferente (2019)

Christmas 2020 was unlike any other. With COVID keeping families apart, Oriental Bank needed a campaign that could capture the bittersweet reality of the holidays while still feeling warm and hopeful.

I developed the creative concept and managed the production of a holiday film that tells the story of a family celebrating Christmas remotely. With original music and lyrics written for the campaign, the piece leaned into the emotion of the moment — turning distance into something that felt deeply human and universal.

The result was one of those rare pieces of work that resonated far beyond a typical bank ad.