Creative Strategist
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Yes, I Can Campaign (2021)

 

— Yes, I Can:

Stories of Resilience and Progress

 

Institutional campaign by Oriental

Yes, I Can (2021)

Produced and executed a campaign featuring three real Oriental Bank clients, sharing their success stories to inspire others. The campaign reinforced the message that financial empowerment and progress are within reach, positioning Oriental as a trusted partner in helping customers achieve their goals.

This commercial was filmed remotely from New York post-COVID-19, in collaboration with our trusted production partners in Puerto Rico, ensuring a high-quality execution despite logistical challenges.