I believe the strongest brands are built through connection

A black and white photo of a man with dark, wavy hair, a mustache, and light facial hair, standing against a plain light background. He is wearing a long-sleeved, collared shirt with the sleeves rolled up and dark pants. He is looking directly at the camera with a neutral expression.

Hola, I’m José

I'm a Brand Marketing & Creative Consultant based in New York City.

Originally from Venezuela, I moved to New York over a decade ago to immerse myself in the place where culture, creativity, and business constantly collide.

Over the years, I've worked across brand strategy, marketing, and creative leadership—most recently leading brand marketing and strategy for a major financial institution, where I helped transform how a complex category connected with people.

Today, I partner with brands looking to uncover what makes them resonate and turn that into ideas, experiences, and meaningful connections.

English •

Spanish •

English • Spanish •

Big Ideas,
Real Impact.

Let's create something people connect with. Whether you're building a new brand, evolving an existing one, or looking for strategic and creative leadership, I'd love to hear what you're working on.

    • Brand positioning + narrative pillars

    • Go-to-market + campaign strategy

    • Strategic messaging frameworks

    • Tone of voice + brand expression guides

    • Channel strategy + ecosystem planning

    • Naming, for brands and products

    • Product positioning + value proposition

    • Feature hierarchy + portfolio architecture

    • Product naming + go-to-market

    • Cross-functional alignment with product and compliance

    • Launch strategy for products built from zero

    • Creative Briefs

    • Concept Development

    • Creative Direction

    • Agency Collaboration

    • Content Strategy

    • Experiential Marketing

    • Events & Activations

    • Customer Experiences

    • Digital Experiences

    • Community Engagement

    • Campaign timelines + deliverable frameworks

    • Cross-functional coordination across strategy, creative, and compliance

    • Brief development and scheduling across simultaneous campaigns

    • Client and stakeholder management at the senior level

    • Production oversight from concept through launch

Let's work together

Outside the work, I'm a creature of New York.

I spend my time hunting for the best martini in Manhattan, building playlists for every mood and moment, and finding any excuse to be outside when summer finally arrives.

I have a cat. I dance. I believe good music and good strategy have more in common than people think: both are about finding the right feeling and making it last.

OUT OF OFFICE