— Introducing Elite

Where affluence meets advantage

Elite Account by Oriental

Maximize Your Finances (2024)

Led the development and launch of the Elite campaign, positioning Oriental’s new combined account as the premier choice for mass affluent clients. The product introduced tiered perks, cashback on loans, and the exclusive Mastercard World Elite, enhancing the banking experience with elevated benefits. I played a key role in shaping the offer, creating the strategic communications framework, refining messaging, and overseeing the full campaign execution, ensuring a seamless rollout across all touchpoints.