BRAND STRATEGIST + PRODUCT MARKETING
I've spent 15 years being the voice behind brands — helping them find their story, sharpen their positioning, and show up consistently from the product brief to the campaign on the street. Agency-side most of my career, which means I move fast without losing the thinking. I write the brief, shape the idea, and stay in the room until the work is right. Venezuelan. Bilingual. Based in New York.
Brand Strategy
Platform and positioning.
Brand identity and voice.
Naming and architecture.
Research and audience insights.
Brand awareness campaigns.
Product Marketing
Positioning and offer design.
Naming and architecture.
Go-to-market strategy.
Acquisition and adoption campaigns.
Product lifecycle management.
Creative production
From creative brief to launch.
Campaign concepting and messaging framework.
Creative direction.
Multimedia assets production.
