Brand Strategy / Product Marketing
I turn insight into brands, products, and experiences people connect with.
I work from positioning and value proposition through product strategy, go-to-market, and campaign execution—aligning teams around ideas that are clear, useful, and built to perform.
ABOUT ME
I help brands translating their worlds into clear strategy, meaningful content, and experiences that feel relevant to the people they're trying to reach.
I’m a brand and product strategy leader based in New York. Over the last decade, I’ve helped organizations define what they stand for, turn complex products into clear customer propositions, and bring both to life through experiences and campaigns.
My work connects customer and cultural insight with business strategy. I move between brand positioning, product marketing, offer design, go-to-market, and creative leadership—keeping one strategic idea intact from the first conversation through launch.
WHAT I BRING
PRODUCT MARKETING
Turning strategy into meaningful connections
Turning customer needs into products people understand and choose. I shape value propositions, product and portfolio architecture, messaging, go-to-market plans, and adoption strategies—aligning teams from opportunity through launch.
BRAND STRATEGY
Helping ideas become stronger and more impactful
Carrying the strategy into the market without losing the idea. I turn strategic direction into briefs, campaigns, content, and brand experiences, coordinating creative and business partners through production and delivery.
CREATIVE & CAMPAIGN LEADERSHIP
Finding what makes a brand mattter: I translate customer, cultural, and business insight into positioning, purpose, audience strategy, experience principles, and verbal systems that give organizations a clear point of view.
Selected Projects
Taking ballet style out of the studio
Brand Development
Built a luxury activewear brand from the ground up, defining its positioning, identity, and voice around the strength, discipline, and elegance of movement.
The strategic shift that changed a local market
Brand Strategy
A complete brand transformation that shifted Oriental from a functional banking institution into a more human, meaningful brand—creating a new positioning, identity, and marketing foundation.
From checking account to a platform for financial progress
Product Strategy
Reframed a no-fee checking account as a platform for financial progress—uniting product strategy, positioning, and go-to-market to generate $24.4 million in net-new deposits.
