— Yes, I Can!

Real Stories of Progress

INSTITUTIONAL CAMPAIGN by Oriental

Yes, I Can (2024)

Produced and executed a campaign featuring real Oriental Bank clients, sharing their success stories to inspire others. The campaign reinforced the message that financial empowerment and progress are within reach, positioning Oriental as a trusted partner in helping customers achieve their goals. Shot in Old San Juan at La Casita de Rones, one of Oriental’s clients, the campaign used real locations and authentic stories to strengthen its emotional impact.

Role: Project manager, campaign planning, campaign communications.

Campaign Communications

— “I can turn my new house in my home.”

Billboards