— New Year, New Goals, New Beginnings!

Christmas Campaign by Oriental

Only in Puerto Rico (2021)

For Christmas 2023, we wanted to celebrate differently from other banks. Traditionally, financial institutions focus on classic holiday themes, but as a challenger brand, Oriental took a different approach by shifting the focus to the New Year.

New Year is a symbolic reset—an opportunity to leave behind what didn’t work and set new goals for progress. As catalysts for progress, Oriental saw this as a moment to inspire people and remind them that it’s never too late to start fresh. The campaign encouraged customers to embrace new beginnings and look ahead with confidence.