Creative Strategist
Sascha Fitness - 01.jpg

Lifestyle, Fashion, and Music (.com)

 

— Shaping Digital Voices: Strategy, Content & Engagement

 

ANALITICOM: DIGITAL AGENCY

Social Media and Website Management

At Analiticom Digital Agency, I managed four distinct websites—Sascha Fitness, Tutupash, Estilove, and Erika Tipo Web—each catering to a different audience. My role involved developing and executing content strategies, overseeing website management, and ensuring each brand’s digital presence aligned with its identity and audience expectations. I worked closely with creative teams to enhance engagement, optimize content, and drive traffic across platforms.

— Fueling a Movement: Fitness, Nutrition & Lifestyle

Managed the digital identity of Sascha Fitness, one of the leading voices in health and wellness. Oversaw content strategy, website updates, and brand messaging, ensuring a seamless and engaging experience for a rapidly growing audience.

— The daily life of the Venezuelan women: unfiltered and unapologetic

Managed the digital presence of Erika Tipo Web, a women's lifestyle platform with a comedic tone, built around the voice of Erika de la Vega, one of the biggest comedians and public figures from Caracas. We published daily articles reflecting the lives, struggles, and humor of Latinas, creating relatable and entertaining content that resonated with the audience.

— Turn Up the Volume: Music, Culture & Playlists

Curated content for Tutupash, a lifestyle and music-driven platform known for its monthly DJ collaborations and viral playlists. Focused on maintaining engaging content, user interaction, and digital promotions to keep the platform relevant and growing.

— Style, Trends & DIY: Fashion at Your Fingertips

Led the content and digital management of Estilove, a blog dedicated to fashion, beauty, and DIY trends. Created a fun, interactive space where followers could explore industry news, style tips, and easy at-home tutorials while maintaining a visually compelling and on-brand aesthetic.