Brand Strategist
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Bryland (2018)

 

A Caribbean Island in the City

 

MADE IN NEW YORK

Bryland (2018)

Working for these guys was one of those projects that just feels good from day one. Bryland Co. is a New York menswear brand inspired by the laid-back luxury of Harbour Island — and being part of their team made me feel like I was living in an eternal summer in the middle of the city.

I came in to refresh the brand almost entirely from scratch. With over five years in the market, they needed a new creative direction that honored where they came from while setting them up for what was next.