Hola,
I'm José

I take complex, regulated products from positioning to launch, and get product, sales, compliance and creative telling the same story.

I grew up in Caracas and have lived in New York for more than ten years. For seven of them I was the strategic counterpart to Oriental Bank's CMO, working on the brand and more than ten products behind its move from third to second in Puerto Rico. Before that I produced the DIRECTV GO launch across Latin America, built Port de Bras from zero, and ran digital strategy for eight editorial brands. These days I'm freelancing and looking for my next full-time role.

15: years in integrated and product marketing
10+: products launched or repositioned at Oriental
English/Spanish: Fully bilingual
CCS → NYC: US and Latin American markets

How I work

I start with the product and the person using it, and build the campaign from there.
Compliance, product and sales are partners from the first brief.
I build tools for my own process, including the AI agents I use for research and briefs.

Experience

Experience
Years	Company	Role	Location
2026 — Now	Independent	Brand Strategy and Creative Consultant	New York
2019 — 2026	Yonder ConsultingLed brand and product marketing across Oriental Bank's retail and commercial portfolio, and brand strategy for Chello's US market entry.	Director, Brand Strategy & Account Lead	New York
2018 — 2019	AT&T / DIRECTV Latin AmericaProduced the DIRECTV GO launch across Latin America, 1,000+ assets on time in every market.	Senior Digital Producer	New York
2015 — 2018	FreelanceBrand and marketing lead for Port de Bras, plus campaigns and partnerships for consumer brands.	Digital Marketing & Brand Consultant	New York
2012 — 2015	AnaliticomDigital and content strategy for eight editorial properties, leading a team of 6–8 editors and creatives.	Senior Digital Marketing Strategist	Caracas
2011 — 2012	Complot MagazineLuxury brand partnerships across Caracas and Miami.	Brand Partnerships & Marketing Manager	Caracas

Clients

Oriental Bank
AT&T / DIRECTV
Chello
Port de Bras
Sascha Fitness
Kellogg's Latin America
Mondelez
L'Oréal Vichy
Chivas 18
Gold's Gym
Club Social
British Council

Education

Postgraduate Specialization, Corporate Communications
Universidad Monteávila, Caracas
BA, Modern Languages · Minor in Marketing
Universidad Metropolitana, Caracas

Certifications

Product Management Basics · Pendo with Mind the Product
2026
In progress
Digital Product Management (UVA Darden) · Google Project Management · McKinsey.org Forward