Streaming across markets — Campaign image · Case-study cover

Case study · Regional Launch

From many markets to one launch date.

Producing a localized streaming launch across Latin America without treating translation as the final step.

Client: AT&T / DIRECTV Latin America
My role: Senior Digital Producer
Year: 2018–2019
Scope: Localization, channel planning, production, coordination, quality assurance

The problem

The challenge

DIRECTV GO needed simultaneous entry across multiple Latin American markets. Each territory needed locally relevant content without compromising the shared launch date.

The strategy

The shift

I treated localization as a production system from the start. I mapped formats, message variants, owners, sequencing and delivery dates by market.

One message, many placements — Format map · Production system — One message, many placementsFormat map · Production system

The campaign

The idea

One launch. Local relevance in every market.

I kept the central idea consistent while planning for local audiences, formats and review needs.

The launch in context — Original creative mockup · Regional campaign — The launch in contextOriginal creative mockup · Regional campaign

Selected work

01 / 05

Envidia: content lovers — Link ad · Paid social — Envidia: content loversLink ad · Paid social

Envidia in the feed — Square image · Instagram — Envidia in the feedSquare image · Instagram

Envidia while listening — Sponsored placement · Spotify — Envidia while listeningSponsored placement · Spotify

The film offering — Link post · Social — The film offeringLink post · Social

Boxing in Chile — Video storyboard still · Localized social — Boxing in ChileVideo storyboard still · Localized social

Execution

I coordinated delivery across television, video, paid social, display, programmatic, web, app stores and customer communications. Asset trackers, review paths and quality checks kept teams and territories aligned.

Channels: Eight channel types
Flight: 2018–2019 launch
Markets: Latin America
Assets: 1,000+

The result

Outcome

More than 1,000 assets shipped for on-time entry in every territory. The documented outcome is delivery performance, not acquisition, subscription or revenue growth.

1,000+
assets delivered
On time
entry in every territory

Takeaway

Many markets, one launch date.

More work

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