Oriental Bank
Case study · Brand Storytelling · Film
From institutional messaging to shared everyday life.
A film about togetherness, made for the uncertainty of lockdown.
The problem
Brand contextThe challenge
During lockdown, a conventional bank message risked feeling distant from people’s daily lives. The communication needed to feel relevant and human.
The strategy
StoryThe insight
The shift
I helped carry the brand into a film focused on everyday experience and togetherness. The story and production approach responded to the constraints of the moment.
The film
Brand film · 2020The idea
We’re in this together.
The film finds the brand’s place in small, recognizable moments at home, rather than in a product offer.
Selected work
01 / 04
Execution
I supported the campaign through creative input, project management and production oversight.
- Shoot
- Remote / home production
- Air
- 2020
The result
OutcomeOutcome
The film gave the brand a human expression during lockdown. No campaign-specific business, audience or brand-lift result is documented.
Takeaway
We’re in this together.
