Oriental Bank
Case study · Campaign Strategy · Film
From the bank’s confidence to its customers’ stories.
Putting real Oriental customers and business owners at the center of the platform.
The problem
Brand contextThe challenge
Institutional confidence needed to become personally meaningful. Customers needed to see what was possible through people whose experiences felt real.
The strategy
Customer storiesThe insight
The shift
I helped develop and activate Yes, I Can around authentic customer stories. I sourced Oriental clients and supported an integrated campaign that let their experiences carry the platform.
The film
Customer storiesThe idea
Yes, I Can.
Real Oriental customers and business owners tell their stories in their own words, turning empowerment into specific, recognizable experiences.
Selected work
01 / 06
English adaptations
Digital, outdoor & branch01 / 03
Execution
I helped develop and activate the platform, sourced real customer stories and led integrated campaign delivery with creative and production partners. Film, posters and outdoor work kept the customer’s story consistent across touchpoints.
- Air
- 2020–2022
The result
OutcomeOutcome
The campaign moved the platform into real customer stories across film and integrated creative.
Takeaway
From ready to yes.
