More Than Ready — Original film still · Case-study cover

Case study · Brand Activation · Film

From a new identity to a confident voice.

Launching Oriental’s More Than Ready platform across film and brand touchpoints.

Client: Oriental Bank, via Yonder Consulting
My role: Project management, creative input, production, brand stewardship and strategic guidance
Year: 2020
Scope: Campaign delivery, creative input, production oversight, brand stewardship

The problem

The challenge

A new identity needed a clear customer-facing expression. The platform had to make Oriental’s readiness relevant to people facing uncertainty in 2020.

The strategy

The insight

The shift

I helped develop and activate More Than Ready, connecting the new identity with a confident, customer-facing expression. I supported creative development, production and delivery across the campaign.

The film

The idea

Selected work

01 / 04

Make bigger plans — Original OOH · More Than Ready — Make bigger plansOriginal OOH · More Than Ready

Your future in your hands — Original OOH · More Than Ready — Your future in your handsOriginal OOH · More Than Ready

Add more toppings to your life — Original OOH · More Than Ready — Add more toppings to your lifeOriginal OOH · More Than Ready

Turn up the rhythm — Original OOH · More Than Ready — Turn up the rhythmOriginal OOH · More Than Ready

English adaptations

Digital, outdoor & branch

01 / 03

Social stories / English — English digital adaptations · new case-study work — Social stories / EnglishEnglish digital adaptations · new case-study work

Billboard / English — Case-study adaptation — Billboard / EnglishCase-study adaptation

Branch poster / English — Case-study adaptation — Branch poster / EnglishCase-study adaptation

Execution

I supported project management, creative input, production, brand stewardship and strategic guidance as the new platform reached campaign touchpoints.

Air: 2020

The result

Outcome

The campaign established a recognizable expression for the new identity across film and outdoor work. Campaign-specific performance is not documented.

Takeaway