Four collections, four visual worlds — Original fashion photography · Case-study cover

Case study · Photography · Art Direction

From collection concepts to four visual worlds.

Photography, art direction and lookbook design for a Caracas fashion label.

Client: Distrito Caracas
My role: Photographer, art director and lookbook designer
Year: 2014–2015
Scope: Photography, art direction, lookbook design

The problem

The challenge

Each collection needed a distinct visual world and finished lookbook material. The work had to make location, light and styling support the clothes.

The strategy

The shift

I gave each collection a different visual treatment, then carried the photography into its lookbook. I used location, light and styling to create coherence within each series.

The campaign

The idea

Four collections. Four visual worlds.

Ciudad Capital, Cápsula, Metanoia and Liberosis each keep their own setting and visual character.

Metanoia — Original collection photography · 2015 — MetanoiaOriginal collection photography · 2015

Selected work

01 / 06

Ciudad Capital — Original collection photography · Campaign — Ciudad CapitalOriginal collection photography · Campaign

Cápsula — Original collection photography · 2014 — CápsulaOriginal collection photography · 2014

Liberosis — Original collection photography · Campaign — LiberosisOriginal collection photography · Campaign

From the shoot to the lookbook — Original lookbook spreads · Sales and editorial materials — From the shoot to the lookbookOriginal lookbook spreads · Sales and editorial materials

The printed sequence — Original lookbook spread · Print — The printed sequenceOriginal lookbook spread · Print

The next spread — Original lookbook spread · Print — The next spreadOriginal lookbook spread · Print

Execution

I photographed and art-directed the collections and designed the lookbooks. The case follows each shoot into its finished materials, keeping collection identities separate rather than blending them into one campaign.

Channels: Photography and lookbooks
Flight: 2014 and 2015
Market: Caracas
Assets: Four collection series and lookbooks

The result

Outcome

The documented deliverable is photography, art direction and lookbook design across four collections. Commercial results and circulation are not documented.

Takeaway

Four shoots. Four lookbooks.