Transforming a personal brand into a content engine
SASCHA FITNESS
2013
Brand development • Website development • Content strategy
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Project manager
Brand Strategy
Digital marketing strategy
Content planning
Cross-Functional Collaboration
Sascha Fitness is one of the most influential wellness brands in Latin America, built on a direct relationship with millions of followers across platforms. The opportunity was in giving her brand structure.
The Problem
Content was constant, but not systemized.
High output, low cohesion.
No clear editorial framework.
No defined role for each platform.
No way to scale without losing consistency.
The Shift
From content creation → to content system.
We reframed Sascha Fitness not as an influencer, but as a media brand.
What I Built
An editorial strategy that defined pillars, tone, and content roles
A platform system aligning Instagram, YouTube, and web into one ecosystem
A structure that balanced education, motivation, and product integration
A scalable content model that maintained consistency without losing authenticity
How it Showed Up
Clear content categories (nutrition, workouts, lifestyle, education)
Consistent voice across formats and channels
Content designed to both inform and convert
Seamless integration between content and product ecosystem
