PORT DE BRASTAKING BALLET STYLE OUT OF THE STUDIO
BRAND STRATEGY AND MARKETING
When the founder reached out, Port de Bras was just an idea, a luxury eco-friendly activewear brand that needed a world built around it. I came in at the very beginning, leading the brand identity and positioning from the ground up.
Port de Bras wasn't just launching into a competitive category. It was entering one where most brands already look and sound the same.
The work focused on building the foundation first. Positioning the brand around strength, movement, and control, then translating that into a system that could hold across product, identity, and communication.
Port de Bras is now carried by Anthropologie, Revolve, and Carbon38, and has been featured in Elle.
HOW IT SHOWED UP
Minimal, intentional visual language
Focus on form, posture, and controlled movement
A tone that balanced discipline and elegance
Consistency across every early touchpoint
IMPACT
Defined brand positioning and core narrative from the ground up
Built a cohesive identity system across visual, verbal, and digital touchpoints
Aligned product, brand, and content into a clear, scalable foundation for launch