Port de Bras (2016)
TAKING BALLET STYLE OUT FROM THE STUDIO
When the founder reached out to me, Port de Bras was just an idea — a luxury eco-friendly activewear brand that needed a world built around it. I came in at the very beginning, leading the entire brand identity project and website design from the ground up.
Port de Bras wasn’t just launching into a competitive category. It was entering one where most brands already look and sound the same.
The work focused on building that foundation first. Positioning the brand around strength, movement, and control, and translating that into a system that could hold across product, identity, and communication.
Defined brand positioning and core narrative from the ground up
Built a cohesive identity system across visual, verbal, and digital touchpoints
Aligned product, brand, and content into a clear, scalable foundation for launch
