I've spent 15 years being the voice behind brands — helping them find their story, sharpen their positioning, and show up consistently from the product brief to the campaign on the street. Agency-side most of my career, which means I move fast without losing the thinking. I write the brief, shape the idea, and stay in the room until the work is right. Venezuelan. Bilingual. Based in New York.
WHAT I DO
Brand strategy
Platform and positioning.
Brand identity and voice.
Naming and architecture.
Research and audience insights.
Brand awareness campaigns.
Product Marketing
Positioning and offer design.
Naming and architecture.
Go-to-market strategy.
Acquisition and adoption campaigns.
Product lifecycle management.
Creative Producer
Creative brief development
Campaign concepting and messaging.
Creative direction.
Multimedia production and rollout