I think in systems and feel in stories at the same time.
A sharp strategic instinct paired with an innate creative mindset. The brief and the idea live in the same head.
Brand strategy. Product marketing. Creative production. All in the same hands.
From positioning and naming to campaign production and launch, I own the full arc.
Curious about what AI makes possible next.
I have always been drawn to unfamiliar categories, and AI is the latest frontier. Not as a shortcut, but as a new creative and strategic dimension to pressure-test ideas while keeping the human experience at the center.
WHAT I DO
Brand Strategy
Platform and positioning.
Brand identity and voice.
Naming and architecture.
Research and audience insights.
Brand awareness campaigns.
AI implementation.
Product Marketing
Positioning and offer design.
Naming and architecture.
Go-to-market strategy.
Acquisition and adoption campaigns.
Product lifecycle management.
Creative production
From creative brief to launch.
Campaign concepting and messaging framework.
Creative direction.
Multimedia assets production.
Hola!
I'm a brand and product marketing director. I spend my days thinking about how brands find their voice, how products earn their place in the market, and how turn complex ideas into something people actually feel (and enjoy!).
I am Venezuelan. Ten years in New York and still finding new reasons to love it.