— Introducing Elite

Where affluence meets advantage

Elite Account by Oriental

Maximize Your Finances (2024)

A dual-market campaign built to drive deposit growth across two very different audiences — everyday banking customers and high-net-worth clients — without losing brand coherence. I developed the strategic platform, wrote the brief, and oversaw production across digital, social, film, and OOH.

The challenge was finding a single truth that could speak to both segments authentically. The result was a campaign that moved the needle on accounts opened and total deposits while reinforcing Oriental Bank's repositioning as Puerto Rico's leading financial partner.

TV Spot Production

Direct Mail Production

Offer and Sales Deck Development

— Introducing World Elite, a debit card with premier benefits to maximize your money

Print Production