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LiBRE Account by Oriental

The Break You Need (2024)

A campaign targeting business owners and commercial clients at a moment when the economy demanded a different conversation. I led the strategic development — identifying the insight, shaping the message, and building the brief — then oversaw execution across all channels. This was part of Oriental Bank's broader 2024 push to grow commercial deposits and loans, and it required balancing institutional gravitas with genuine human relevance.

Marketing Campaign and Offer Development

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