The More You Grow, The More You Get with elite

Oriental needed to move upmarket without alienating its core audience. A premium product launched in the same voice as a mass-market product would undermine both.

Elite was built around one idea: the bank rewards you for growing with it. The more you bring to Oriental, the more it gives back — benefits that scale with your balance across seven tiers.

Net new accounts +25% YoY

Reframed premium banking around progression, not status or exclusivity
Translated tiered benefits into a simple, scalable narrative of “the more you bring, the more you get”
Aligned product structure and communication to make value visible and easy to understand

TV Spot Production

Direct Mail Production

Offer and Sales Deck Development

Print Production