ANALITICOM: DIGITAL AGENCY

Turning digital platforms into active brand systems

Managing multiple brands across different audiences wasn’t about maintaining websites. It was about making them work as ongoing communication platforms.

Each site had a different role, audience, and expectation. The challenge was to align content, structure, and experience so that every interaction reinforced the brand, not just filled space. My role involved developing and executing content strategies, overseeing website management, and ensuring each brand’s digital presence aligned with its identity and audience expectations.

The work focused on building systems where content, design, and performance worked together to drive engagement and growth.

  • Developed content strategies tailored to distinct audiences across multiple brands

  • Structured websites as active platforms aligned with brand identity and user behavior

  • Optimized content and collaboration with creative teams to drive engagement and traffic

Fueling a Movement: Fitness, Nutrition & Lifestyle

Managed the digital identity of Sascha Fitness, one of the leading voices in health and wellness. Oversaw content strategy, website updates, and brand messaging, ensuring a seamless and engaging experience for a rapidly growing audience.

The daily life of the Venezuelan women: unfiltered and unapologetic

Managed the digital presence of Erika Tipo Web, a women's lifestyle platform with a comedic tone, built around the voice of Erika de la Vega, one of the biggest comedians and public figures from Caracas. We published daily articles reflecting the lives, struggles, and humor of Latinas, creating relatable and entertaining content that resonated with the audience.

Turn Up the Volume: Music, Culture & Playlists

Curated content for Tutupash, a lifestyle and music-driven platform known for its monthly DJ collaborations and viral playlists. Focused on maintaining engaging content, user interaction, and digital promotions to keep the platform relevant and growing.

Style, Trends & DIY: Fashion at Your Fingertips

Led the content and digital management of Estilove, a blog dedicated to fashion, beauty, and DIY trends. Created a fun, interactive space where followers could explore industry news, style tips, and easy at-home tutorials while maintaining a visually compelling and on-brand aesthetic.