MADE IN NEW YORK
Bryland (2018)
Working for these guys was one of those projects that just feels good from day one. Bryland Co. is a New York menswear brand inspired by the laid-back luxury of Harbour Island — and being part of their team made me feel like I was living in an eternal summer in the middle of the city.
The brand needed to do more than look good. It needed to sell, clearly and consistently, across every touchpoint. The gap wasn’t just identity. It was how that identity translated into something people could understand and buy into.
The work focused on building a system where brand and sales worked together, not separately.
Defined a clear positioning and visual identity aligned with the target customer
Built sales materials and content that translated the brand into purchase decisions
Created a consistent system across digital, lookbooks, and communication
REFRESHED BRAND IDENTITY AND DIGITAL CONTENT STRATEGY
